Behind a recent shoot: how I filmed 4 videos for Soft Hours in an afternoon

Soft Hours came to me with a brand-new postpartum tea and a tight launch window. They needed four videos — different hooks, same product — within the week.

Prep took longer than the shoot. I spent two hours mood-boarding, writing four distinct hooks, and laying out the props: linen, dried florals, a ceramic mug, and the tea itself.

I shot everything between 9am and 1pm, chasing the soft north-facing window in my kitchen. No ring lights, no softboxes — just one bedsheet bouncing light when I needed fill.

Each video got its own micro-story: morning ritual, 3pm reset, partner pouring a cup, and the quiet 9pm wind-down. Same product, four different lives.

Edit took another two hours in CapCut. I batch-cut all the b-roll first, then dropped the voiceovers in last so the rhythm felt natural, not over-rehearsed.

Delivered the bundle that evening. Soft Hours reported a 2.3× CTR on the winning video — the 9pm wind-down — within the first week of paid testing.