UGC Creator · Est. 2024
Soft stories,
told warmly
for the brands
women trust.
I'm Chichi, a UGC creator making authentic, lived-in content for motherhood, wellness, and femininity-focused brands. Quiet light, honest hands, and the kind of moments women actually share.
Selected work
A small archive of soft things.
A glimpse at recent UGC for skincare, motherhood and lifestyle brands. Full reel available on request.
About
Content that feels like a friend, not an ad.
I started filming UGC during the slow, golden hours of early motherhood, the kind of light only women who've rocked a baby at 6am know. That softness became my signature.
Today I help brands speak to women in a way that doesn't feel like marketing: routines, rituals, real hands, real homes. I write the hooks, I shoot, I edit, and I send you something you'll be proud to post.
- · Based in London / Kent, United Kingdom
- · Ships worldwide
- · TikTok & Reels native
- · 3-5 day turnarounds
Rates
Choose the rhythm that fits your brand.
Custom usage rights, whitelisting, and exclusivity available on request.
The Spark
One 30-60s UGC video, raw + edited. Perfect for testing a new product.
- —1 hook + concept
- —1 round of revisions
- —Vertical 9:16
- —3-day turnaround
The Bundle
A monthly content drop your team can run with for weeks.
- —4 unique concepts
- —2 rounds of revisions
- —Vertical + square
- —Whitelisting ready
The Ritual
Ongoing partnership, I become an extension of your content team.
- —8+ deliverables / mo
- —Brand strategy call
- —Trend scouting
- —Usage rights included
The journal
Process notes & recent work.
5 UGC hooks that actually stop the scroll for motherhood brands
The opening 1.5 seconds decide everything. Here are the five hook formulas I lean on for skincare, baby, and wellness brands.
Jun 12, 2026 →
Behind a recent shoot: how I filmed 4 videos for Soft Hours in an afternoon
A look at the prep, the natural-light setup, and the edit rhythm I used to deliver a full UGC bundle in under 6 hours.
May 28, 2026 →
What most brands get wrong when they brief a UGC creator
Over-scripted briefs kill the thing that makes UGC work. Here's how to write one that gets you authentic content back.
May 9, 2026 →
The Soft Letter
New UGC tips, straight to your inbox.
One short note a month — hooks that worked, a peek at recent shoots, and the lessons I'd only share with a friend. No spam, ever.
Let's work together
Have a brand that
belongs in soft hands?
Send a note with your brand, the product, and a rough timeline. I reply within 48 hours, usually with too many ideas.