The journal
Short essays on process, hooks that worked, and what I learned filming for motherhood and femininity brands.
Process
The opening 1.5 seconds decide everything. Here are the five hook formulas I lean on for skincare, baby, and wellness brands.
Case study
A look at the prep, the natural-light setup, and the edit rhythm I used to deliver a full UGC bundle in under 6 hours.
For brands
Over-scripted briefs kill the thing that makes UGC work. Here's how to write one that gets you authentic content back.
The Soft Letter
A short monthly note with new posts, hook ideas that worked, and behind-the-scenes from recent brand shoots.